Dog Shazam

Even men with steel hearts love to see a dog on the pitch

Written by: Rob Conlon
A photo of the bernedoodle Oscar running across the pitch at Castellon, wearing a snazzy Castellon neckerchief

Fail to prepare, they say, prepare to fail. Thatโ€™s why Iโ€™ve lived the last decade of my life feeling smug, safe in the knowledge that if men with guns were to burst into my room and tell me to pitch a business idea to Dragons Den or else the walls will get painted with my brains, Iโ€™d tell them to put their weapons down, take a seat, and listen to this: Dog Shazam.

The premise is simple. Sometimes you see a dog and want to know what breed it is, so you could upload a photo to Dog Shazam and the app โ€” available on both iOS and Android! โ€” would tell you exactly what you need to know, accompanied by a pie chart if it was a mix of different breeds. Exactly how it would work is for the squares to worry about. It would be a hit in Huddersfield, and Iโ€™d be a very rich man with his skull intact.

My heart sank after I just googled โ€˜Dog Shazamโ€™ and the first result was a 2016 article from The Columbus Dispatch titled, โ€˜Shazam for dogs? Microsoft unveils dog-identifying tool.โ€™ Thankfully, what-dog.net no longer seems to be registered as a domain and the app has disappeared, so thereโ€™s still a gap in the market. An alternative exists called Dog Scanner but, no offence, it doesnโ€™t seem to be very accurate. I uploaded a photo of my girlfriendโ€™s cat, Pablo, and it told me heโ€™s an Italian greyhound crossed with an English setter. I also uploaded the following photoโ€ฆ

โ€ฆand according to Dog Scanner itโ€™s a Portuguese podengo, even though it looks nothing like a Portuguese podengo and a lot like a cockerpoo:

A screenshot of the Dog Scanner app confusing a cockerpoo with a Portuguese Pondengo even though they look nothing like each other

The reason Iโ€™m so interested in this furry friend called Oscar is because, now the actual Pablo Hernandez has retired, heโ€™s the new hero of Castellon. After a 1-0 win over San Fernando that put them five points clear at the top of the table, Oscar stole the show with the type of tackle that should put him on Huddersfieldโ€™s radar as a replacement for the suspended Jonathan Hogg:

As Half Man Half Biscuit sang: โ€˜Even men with steel hearts love to see a dog on the pitch / it generates a warmth around the ground that augurs well for mankind / and thatโ€™s what lifeโ€™s about.โ€™ Tranmereโ€™s finest wrote that long before they saw Oscar wearing a snazzy Castellon neckerchief, swiping someoneโ€™s legs from behind and getting a round of applause from the crowd:

Oscarโ€™s joy is indicative of the good vibes at Castellon this season. Pablo has retired, staying on as an advisor and ambassador while he casts his spells in the batshit mental Kings League, but they are looking good for promotion after second-place Ibiza lost at the weekend and Castellon snatched a late winner through an 85th-minute own goal.

Their owner Haralabos โ€˜Bobโ€™ Voulgaris was recently interviewed by The Guardianโ€™s Sid Lowe. Turns out Oscar is Voulgarisโ€™ dog, following him around Castellonโ€™s training ground during the interview. (He’s also a bernedoodle, not a cockerpoo, which Dog Shazam would have told me.) A professional gambler, Voulgaris is fighting the โ€œculture warโ€ against analytics in sport. At times he sounds like a worrying cross between Massimo Cellino, Victor Orta, and Andrea Radrizzani:

โ€œWe calculated the cost to go up, our predicted promotion. People act like we spend a lot but itโ€™s very reasonable. I didnโ€™t have the luxury of patience; we faced bankruptcy. Our first-team budget is around โ‚ฌ2.2m (ยฃ1.7m). Weโ€™ll spend but I wonโ€™t throw $350,000 at some 35-year-old. Weโ€™re doing it differently. Young players, proper coaches, staff, the right facilities.โ€

Voulgaris gestures at the new training ground, the infrastructure overseen by [Dave] Reddin, who had worked with England rugby, the Football Association and Team GB. โ€œThis is the backbone,โ€ he says. โ€œAnd weโ€™re spending a lot on analytics, player evaluation.

โ€œIโ€™m not a ceramics billionaire: I wonโ€™t dump $200m on a new stadium. Our revenue is capped: in the first division, the league would set our salary limit at โ‚ฌ34m, โ‚ฌ35m. Iโ€™m also hesitant to take sponsorship I donโ€™t vibe with. I come from gambling but view gambling companies as parasites. Itโ€™s a challenge but if youโ€™re good at player trading youโ€™ll be fine. Clubs like Brighton have done it.

โ€œIโ€™m overbearing in squad composition,โ€ Voulgaris admits. Is that hard for the sporting director? Thereโ€™s a smile. โ€œWe donโ€™t really have one.โ€ And the coach? Voulgaris admits seeing one starting XI last season and thinking: really? โ€œBut,โ€ he says, โ€œthe coach does what he wants. I ask questions, like to understand, but donโ€™t interfere.
โ€ฆ
โ€œI think weโ€™re doing pretty special stuff here. Itโ€™s our model so itโ€™s biased, but weโ€™re 53% to win the league.โ€

Coached by Dick Schreuder โ€” the brother of Alf Schreuder, who was almost appointed as Jesse Marschโ€™s replacement at Leeds but lost the job before he even got it โ€” Castellonโ€™s league position means Voulgarisโ€™ confidence is justified. While he knows his ideas might clash with the received wisdom in football, he has Oscar by his side to help:

โ€œHeโ€™s the ultimate ice breaker; he takes the pressure off round here. That human element is the biggest challenge, the most interesting part of the puzzle. You canโ€™t put that on the spreadsheet.โ€

You canโ€™t put Oscar on a spreadsheet, but judging by his tackling you could put him in the number 4 shirt. If Voulgaris is as bold as he thinks he is, heโ€™d give it a go. Until then, Oscar will just have to keep generating a warmth around the ground that augurs well for mankind, ‘cos thatโ€™s what lifeโ€™s about.

โฌข

(Photograph: @cdcastellon)

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