Let’s be honest, the American ‘phase’ at Elland Road was a disaster. Jesse Marsch spoke too much but did too little. Weston McKennie ate too much and ran too little. The 49ers were present but barely visible and in the midst of it all a baby-faced cherub from a small town called Medford was flailing around on the turf desperate to make a good impression. Spoiler alert: he did not.
In typical US style it promised so much. The new wave of American talent on UK soil, a hyped up coach with buzz words by the thousand, and sports investment from one of the world’s biggest brands. But it ended up like a bottle of Budweiser. It might look cool, feel cool, and they’ll even make sure to tell you that it is cool. But really, it’s weak, doesn’t taste of a whole lot, and in the end you feel like you’ve been cheated out of something better.
After the ‘Orta Street Crash’ our stock tumbled, but our investors doubled down. A second chance to make it right, now as owners. The jury is still out following a wild summer transfer window, after being assured that all was calm and that everything was within our control. And yet while we lost some big names and a host of attacking talent, our American boy decided he wanted to reinvest in the cause.
Brenden Russell Aaronson is a New Jersey boy to be exact. Soaring through the ranks of Bethlehem Steel FC, Philadelphia Union and Red Bull Salzburg before arriving in Beeston. But this isn’t about then. This is about leaving and coming back. This is about abandoning ship when all those around you are drowning, and asking whether he’s brought enough life jackets to save us all now he’s swam back. Is Brenden here to save us? Or was he simply not strong enough to swim ashore?
⬢
To read the rest of this article, you need to join TSB+ — members get access to this plus extra podcast and video episodes, all podcasts advert-free, can read every issue of our magazine online and much more. You can join or log in below.
Join TSB+
Support TSB and get all this:
- PODCASTS —
- All podcasts ad-free in one feed
- Members only podcast & video episodes
- The Match Ball live video & early access podcast
- Your voice on the show
- EXTRAS —
- Members Daily Email
- Discounts on merch
- MAGAZINE —
- Digital subscription
- 8 x 80-page magazines a season
- Read as PDFs or web posts
- YEARLY ONLY —
- Add paper mag subscription any time for just £8 (+p&p)
- Or select TSB+ Mag to add paper subscription now
TSB+ Mag
£5.66 p/m
- Billed yearly at £67.88 plus postage
- First month free trial
- Adds 12 month TSB Mag subscription
- £8 instead of £18 - £1 per issue (+p&p)
Other options
TSB Magazine
£1.50 p/m
- Billed yearly at £18 plus postage
- 12 month TSB mag subscription
- 80 page print magazine
- 8 issues of TSB per season
- Delivered worldwide
- Discount on special issues
Gift Memberships
- Give the gift of The Square Ball
- Send a magazine subscription
- Give a TSB+ membership
- Send a gift card